Featured snippets
The answer box at the top of Google. One page wins it, and that page gets quoted.
Answer engine optimization (AEO) services
BE THE ANSWER, NOT A LINK BELOW IT.
Buyers ask a question and take the first answer they get, from Google, a voice assistant or ChatGPT. AEO makes your page that answer. Built to be read by AI, not only people.
Plans from ₹89,999 a month. See pricing.
What AEO covers
SIX PLACES BUYERS GET ONE ANSWER.
SEO gets you a place in a list of links. AEO wins the single answer shown above that list, read aloud or written by AI.
People Also Ask
The expanding questions under the first results. Each one is a chance to be the answer.
Google AI Overviews
The AI summary above the links. It lifts answers from pages that state them plainly.
Voice assistants
Google Assistant, Siri and Alexa read out a single answer. There is no page two.
ChatGPT and Perplexity
When buyers ask a direct question, these tools pull the clearest answer they can find.
Zero-click results
Many searches end without a click. AEO puts your brand inside that answer anyway.
How the AEO retainer works
THE THREE PILLARS.
Content, optimisation and authority, running every week.
Daily content
30 to 60 articles a month
Researched and written in your brand voice, optimised for search engines and AI answers, with full schema. Published straight to your CMS and repurposed for your social channels.
Continuous optimisation
On-page SEO and AEO, every week
Bulk on-page fixes, schema, meta tags, internal links and technical audits. Every change is QC-reviewed before it goes live.
Authority building
Links, mentions and PR
3 to 10 backlinks and 5 to 10 Reddit or Quora mentions a month, plus PR placements. Domain authority typically grows 3 to 15 points.
Built to be read by AI, not only people
OUR SEVEN-STAGE PIPELINE.
Every article goes through the same seven steps before it reaches your site.
- 01 StrategyPicks the topics most likely to drive revenue, using your data.Content tied to revenue
- 02 Keyword minerScrapes AI Overviews and search results for the questions buyers ask.Built for AI answers
- 03 Brief architectBuilds an AEO outline for each piece, with FAQs and schema planned in.Structured for AI
- 04 Content crafterWrites 7 to 14 articles a week in your brand voice.Steady output
- 05 OptimiserAdds internal links, images and entity markup.Linked and marked up
- 06 Schema botAdds FAQ, speakable and how-to schema.Machine-readable
- 07 Publisher and indexerPublishes, then pings Google and Bing to crawl.Found faster
What to expect
YOUR GROWTH TIMELINE.
From technical foundation to visible growth in about six months.
Setup and foundation
- 7 days from onboarding to activation
- Technical audit and fixes
- Brand kit and keyword universe
- First 15 to 20 articles live
- Full schema markup
Foundation in place
Momentum
- 30 to 120 articles live
- Backlinks and brand mentions secured
- AI citations start to appear
- Traffic and rankings trending up
Authority rising
Visible growth
- Growth plan
- 3–4× traffic
- Scale plan
- 3–8× traffic
- Organic leads coming in
- AI mentions increasing
- ROI target reached
Compounding returns
AEO retainers
ANSWER ENGINE OPTIMIZATION PRICING.
Published monthly prices for getting your business found, cited and recommended in Google, ChatGPT, Perplexity and Gemini.
GROWTH
₹89,999 / month + GST
90-day initial term, billed monthly. 30% traffic guarantee for qualified clients.
- Site optimisation and topical mapping
- AEO prompt analysis for one site
- 30 SEO or AEO articles a month, with media
- 3 to 5 backlinks a month, average DR/DA 35+
- 1 PR campaign a quarter
- 3 to 5 brand mentions a month on Reddit, Quora, LinkedIn, YouTube or Facebook
- AI visibility tracking across 150 prompts
- Dedicated strategist, weekly written reports, Slack
SCALE
₹1,49,999 / month + GST
90-day initial term, billed monthly. 30% traffic guarantee for qualified clients.
- Full site optimisation, topical mapping and prompt analysis
- 60 SEO or AEO articles a month, with media
- 6 to 10 backlinks a month, average DR/DA 35+
- 1 PR campaign a month
- 5 to 8 brand mentions a month on Reddit, Quora, LinkedIn, YouTube or Facebook
- AI visibility tracking across 300 prompts
- Dedicated strategist, weekly written reports, Slack
ENTERPRISE
₹4,99,999 / month + GST
Terms agreed on a call.
- Senior strategy from the founders, plus a named account lead
- Monthly strategy call
- Every AI recommendation signal measured monthly, for you and named competitors
- Effort moved each month to your weakest signal
- Press editorial placements and award programmes
- Community, video and best-of list presence
- Content, technical and entity work at an agreed volume
- One-page monthly report, with reviews at month 3 and month 6
Growth and Scale: 90-day initial term, billed monthly. The 30% traffic guarantee applies to qualified clients as set out in our Terms. Enterprise terms are agreed on a call. Rankings and AI mentions themselves are never guaranteed.
Why AEO with us
A TYPICAL SEO RETAINER VS HOUSE OF RANKING.
What changes when the work is built for AI answers as well as search rankings.
| What you get | Typical SEO retainer | House of Ranking AEO |
|---|---|---|
| Keyword and ranking tracking | ||
| Technical and on-page work | Audit, then a to-do list | Audit plus weekly fixes |
| Content creation | Extra cost | 30 to 60 articles a month |
| Internal linking | Manual, occasional | On every article |
| Link building | Sometimes | 3 to 10 links a month, DR/DA 35+ |
| FAQ, speakable and how-to schema | Basic | On every page |
| AI visibility tracking | ChatGPT, Perplexity, Gemini, Google AI | |
| Reddit, Quora and LinkedIn mentions | 3 to 10 a month | |
| Reporting | Monthly PDF | Weekly written report and Slack |
| Traffic guarantee | 30% for qualified clients |
AEO questions
ANSWER ENGINE OPTIMIZATION FAQ.
What is answer engine optimization (AEO)?
AEO is the work of making your pages the direct answer to the questions buyers ask, so Google, voice assistants and AI tools quote you. It focuses on question-led content, clear answers in the first lines, and FAQ, speakable and how-to schema.
How is AEO different from GEO?
AEO wins the single answer to a specific question: a featured snippet, a People Also Ask box or a voice reply. GEO (generative engine optimization) gets your brand cited and recommended inside longer AI-written answers in ChatGPT, Gemini and Perplexity. AEO is about your pages; GEO is about how the whole web describes you.
AEO vs SEO: what is the difference, and does AEO replace SEO?
No. Answer engines pick answers from pages they can already crawl and trust, so AEO sits on top of solid SEO. Our AEO plans include site optimisation and technical fixes for that reason.
How do you do AEO?
Find the questions your buyers ask, answer each one in the first 40 to 60 words of a page, add FAQ and other schema, and make sure the page is fast and indexable. Then track which answers you win and rewrite the ones you lose.
How do I rank in Google AI Overviews?
AI Overviews draw on pages Google already ranks and trusts. Clear, direct answers, good page structure and solid SEO give you the best chance. Nobody can guarantee a place in them.
How much does AEO cost?
Our AEO retainers start at ₹89,999 a month on the Growth plan. Scale is ₹1,49,999 and Enterprise ₹4,99,999. See the plans on this page or on our pricing page.
How long does AEO take to work?
Most clients see the foundation in place in month 1, answers and citations starting to appear in months 2 to 3, and visible traffic growth in months 3 to 6.
SEO, AEO and GEO
THREE JOBS. ONE PLAN.
SEO gets your pages ranked in the list of results.
AEO makes one of your pages the direct answer to a specific question.
GEO gets your brand cited and recommended inside AI-written answers. See GEO services.
Start this week