SEO for Schools & Coaching Institutes
WHY STUDENTS FIND AGGREGATORS BEFORE YOU.
Why course aggregators rank above institutions' own pages, and how to fix it.
We diagnose before we recommend. Rankings and AI mentions are never guaranteed.
WHY IT HAPPENS
Students compare options on aggregator sites before they ever reach an institution's website. Often the institution's own course information is buried in a PDF, split across tabs, or still showing last year's fees and dates.
The questions students actually ask (fees, eligibility, duration, start dates, what happens after) need plain answers on a normal web page. That's what Google and AI tools quote.
Who this is for: Private schools, colleges, coaching and test-prep institutes, and EdTech businesses.
WHERE WE START
- Whether each course has its own page that Google can read
- Whether dates, fees and intakes are current
- Whether the questions students ask are answered clearly
- Which searches aggregators own, and which ones you can win directly
Which of these apply to you is what the diagnosis finds out.
COMMON QUESTIONS
Why does an aggregator rank above our own course page?
Aggregators present every course in the same clear format. Your page can win by being more accurate and more complete about your own course.
Do PDF prospectuses hurt us?
They can be indexed, but they make poor landing pages and go out of date quickly. Put the key information on a normal web page as well.
Which part of education do you work with?
Schools, colleges, coaching and test prep, and EdTech. Each has different competitors, so we start by finding which searches matter for you.