SEO for Law Firms
WHY CLIENTS FIND DIRECTORIES BEFORE YOUR FIRM.
Why legal directories and bigger firms outrank smaller practices, and what a firm can do about it.
We diagnose before we recommend. Rankings and AI mentions are never guaranteed.
WHY IT HAPPENS
Search almost any legal service and the top results are directories and large firms. Smaller firms often assume that's just how it is. Usually there are specific reasons: one page trying to cover five practice areas, advice with no named lawyer behind it, and nothing on the site that shows Google the firm knows its field.
Google holds legal content to a higher standard than most topics, because bad legal advice can seriously hurt someone. Credentials and experience need to be visible on the page itself.
Who this is for: Small and mid-sized law firms and solo practitioners.
WHERE WE START
- Whether each practice area has its own page that's worth ranking
- Whether the lawyers who wrote or reviewed the content are named, with their qualifications
- Which searches directories own, and which ones a firm can realistically win
- How easy it is for a visitor to get in touch
Which of these apply to you is what the diagnosis finds out.
COMMON QUESTIONS
Why does a directory rank above my firm?
Directories have more pages, links and reviews. A firm can still win specific practice-area and location searches. We work out which ones are realistic first.
Can AI tools like ChatGPT recommend my firm?
They tend to mention firms with clear specialisms, named lawyers and consistent reviews. We can't guarantee a mention, but we can fix what makes a firm hard to recommend.
Will you write legal content for us?
Only with a qualified lawyer from your firm reviewing it before it goes live.