SEO for Real Estate Businesses
WHY THE PORTALS GET YOUR BUYERS FIRST.
Why property portals outrank agency websites, and where a smaller agency or developer can still win.
We diagnose before we recommend. Rankings and AI mentions are never guaranteed.
WHY IT HAPPENS
Most agency websites show the same listings, in the same words, as the big property portals. Google has no reason to rank the agency's copy over the portal's. On top of that, sold and expired listings often leave behind broken pages.
A smaller agency won't beat the portals on broad searches like "flats for sale" in a city. It can win on specific areas, property types and the questions buyers ask, where local knowledge counts for more than the number of listings.
Who this is for: Independent agencies, developers and property managers who want search traffic of their own instead of depending on portals.
WHERE WE START
- Whether listings are copied word for word from a feed
- Whether area pages say anything a portal doesn't
- What happens to a listing page after the property sells
- Whether you can tell which searches lead to calls and viewings
Which of these apply to you is what the diagnosis finds out.
COMMON QUESTIONS
Can an agency outrank the portals?
Rarely for broad searches. Often for specific areas, property types and buyer questions.
Is real estate your specialism?
No. We work with businesses in every industry. Real estate has a common enough problem with portals that it's worth explaining here.
Do you work with developers?
Yes. Developers usually need project pages that rank before and during a launch, which is a different job from an agent's listings.