FREE SEO
CHECKLIST.
Twenty-two checks we run on every site before we touch anything. Work through them at your own pace. Your ticks save in this browser, so you can come back later.
THE 22-POINT CHECKLIST.
Need a tool for a check? Our word counter measures titles and descriptions, and the free tools page shows how to check your rankings. Site missing from search results altogether? Start with why your website is not showing on Google.
0 of 22 done
SEO CHECKLIST FAQ.
What should a basic SEO checklist cover?
Indexing (can Google find and store your pages), on-page basics (titles, descriptions, headings, answers), technical health (speed, mobile, broken links, schema), content and links, and local or AI search signals. This checklist covers all five.
How often should I run through an SEO checklist?
A quick pass every month in Search Console, and a full run every 3 to 6 months or after a redesign, migration or big drop in traffic.
Is this SEO checklist really free?
Yes. No sign-up, no email. Your ticks are saved in your own browser, so you can close the page and pick up where you left off on the same device.
I ticked everything. Why am I still not ranking?
A checklist catches the common problems, but it cannot tell you which one is holding you back, or whether the real issue is competition, content or trust. That is what a diagnosis is for.