SEO for Consumer and D2C Brands
WHY RETAILERS RANK FOR YOUR PRODUCTS.
Why retailers and marketplaces rank for a brand's own products, and how to win those searches back.
We diagnose before we recommend. Rankings and AI mentions are never guaranteed.
WHY IT HAPPENS
Search for a brand's product by name, and very often the first result is Amazon or a retailer, not the brand. The retailer has more reviews and more links, and sometimes more product detail than the brand's own site.
AI tools have the same problem. When they describe a brand, they lean on retailer pages and review sites. If those are thin or out of date, so is the AI's answer.
Who this is for: D2C and consumer product brands that sell through their own website as well as retailers.
WHERE WE START
- Who ranks when people search your brand and product names
- Whether your product pages have more detail than the retailers' pages
- What reviews, press and comparison articles say about you
- Whether search visitors buy from you or leave for a marketplace
Which of these apply to you is what the diagnosis finds out.
COMMON QUESTIONS
Why does Amazon rank above my site for my own product?
It has more authority and reviews. Your site can still win branded and informational searches with more complete product information.
Should we compete with our own retailers in search?
Usually you want your site to own the brand and product searches, while retailers handle "where to buy". We look at which searches matter before deciding.
Do you optimise Amazon listings?
No. We focus on your own site and how search engines and AI tools understand your brand.