Resources & Insights
Notes on why sites don't rank, and what to check first.
Website redesign SEO checklist: how to redesign a website without losing SEO, using Google's own guidance on URL mapping, 301 redirects, sitemaps and timing.
6 min readReal estate SEO for Indian builders, brokers and agents: locality pages, RERA details, Google Business Profile, AI search and the steps that bring enquiries.
6 min readIs SEO dead because of AI? What the 2025-2026 data shows about clicks, AI Overviews and ChatGPT, what still works, and where a small business should focus.
6 min readPerplexity SEO in plain words: how Perplexity finds and cites sources, how to rank on Perplexity, the crawler you must allow, and what to fix first.
6 min readAEO vs SEO explained in plain words: what answer engine optimisation is, how it differs from SEO, where they overlap, and what to do first for your business.
6 min readHow to rank in ChatGPT and get your business mentioned or cited in AI answers: how these tools choose businesses, and six practical steps.
5 min readWhy is my website not showing up on Google? Run a 60-second check, find which of 9 causes applies to your site, and fix it. Free, step by step, no tools to buy.
8 min readWhat SEO really is, and what to check on your own site before you spend money on it.
2 min read