Generative engine optimization (GEO)

GET NAMED WHEN AI WRITES THE ANSWER.

ChatGPT, Gemini, Perplexity and Google AI Mode build answers from sources they trust. GEO makes your brand one of them.

We diagnose before we recommend. Rankings and AI mentions are never guaranteed.

What GEO is

AI DOESN'T RANK
PAGES. IT NAMES
BRANDS.

Ask ChatGPT for the best option in your field and it writes a short answer with three or four names. There is no page two.

Those names come from what the web says about each brand: reviews, Reddit threads, lists, press, directories and your own site, all telling the same story.

GEO works on that story, on your site and everywhere else, so AI tools have reasons to name you.

SEO

Search Engine Optimisation: the classic work of getting your pages to rank on Google.

AEO

Answer Engine Optimisation: making one of your pages the direct answer to a specific question, in featured snippets, People Also Ask, voice search and AI Overviews.

GEO

Generative Engine Optimisation: getting your brand cited and recommended inside AI-written answers in ChatGPT, Gemini, Perplexity and Google AI Mode.

LLMO

Large Language Model Optimisation: another name for GEO. Same goal, same work.

What We Do

WHAT GEO
WORK INCLUDES

Prompts

Buyer Prompt Tracking

We track the prompts your buyers type into ChatGPT, Gemini, Perplexity and Google AI Mode, every month.

Sources

Citation Source Mapping

We find the sites AI tools cite in your category, then work to get you onto them.

Mentions

Brand Mentions

Genuine mentions on Reddit, Quora, LinkedIn, YouTube and industry lists, where AI tools look for opinions.

Entities

Entity Consistency

Your name, services, founders and facts reading the same on your site, LinkedIn, Crunchbase, directories and press.

Content

Citable Content

Original data, clear claims and named sources. The kind of content AI tools quote and link to.

Measure

Share of Voice

How often you are named versus your competitors, and how you are described, reported monthly.

Why GEO now

FOCUS ON WHAT
YOU CAN VERIFY

AI search changes every few months. A good plan shouldn't depend on guessing which app wins.

So we focus on work you control. Better answers on your site, a technically sound website and accurate business details.

It helps on Google too. Nothing is wasted.

Clear buyer
questions to
prioritise

Useful answers
with the right
supporting evidence

Accurate technical
and entity
foundations

Documented checks
and a practical
measurement plan

Our Approach

CONTENT AS
INFRASTRUCTURE

ChatGPT, Perplexity and Google's AI each work a little differently. Anyone claiming one trick works for all of them is overselling.

What they reward is information that is easy to check. Our content follows a few simple rules.

▸Direct: say the answer first

▸Accurate: nothing we can't back up

▸Well-structured: easy to scan, for people and for bots

▸Complete: enough detail to make a decision

▸Consistent: the same facts everywhere you appear

▸Maintained: material information is reviewed as the business changes

Common Questions

GEO FAQ

What is GEO (generative engine optimization)?

GEO is the work of getting your brand cited and recommended when AI tools like ChatGPT, Gemini, Perplexity and Google AI Mode write an answer. Those tools build answers from many sources, so GEO works on how the whole web describes you, not just your own pages.

What is the difference between SEO, AEO and GEO?

SEO gets your pages ranked in Google. AEO makes a page the direct answer to one question. GEO gets your brand named inside AI-written answers. Each builds on the one before.

How is GEO different from AEO?

AEO makes one of your pages the direct answer to a specific question, like a featured snippet or a voice reply. GEO gets your brand named inside longer AI-written answers, such as "best SEO agencies in Gurugram" or "which CRM should a clinic use". AEO is page-level. GEO is brand-level.

How do you measure GEO?

We track a fixed set of buyer prompts across ChatGPT, Gemini, Perplexity and Google AI Mode every month and record whether you are mentioned, how you are described, and which sources are cited. We compare that share of voice with your named competitors.

Do I still need SEO and AEO if I do GEO?

Yes. AI tools still lean on pages search engines can find and trust, and on clear answers they can lift. GEO adds the off-site signals on top: mentions, citations and consistent facts about your business.

Can you guarantee ChatGPT will recommend us?

No one can. AI answers change from user to user and week to week. What we can do is strengthen the signals those tools rely on and show you, prompt by prompt, what changed.

How is GEO priced?

GEO work is included in our AEO retainers through AI visibility tracking, brand mentions and PR. Standalone GEO projects are scoped on a strategy call.

GET NAMED IN
AI ANSWERS.

BOOK A STRATEGY CALL →